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AI検索対策の基礎

What is the difference between AIO and LLMO?

Answer

AIO (AI Optimization) refers to a broad concept of exposure optimization in AI search in general, while LLMO (Large Language Model Optimization) is a practical domain that specifically focuses on the information design that large language models like ChatGPT cite and recommend. In other words, LLMO is envisioned as being included within AIO.

TL;DR

AIO = Overall AI Search / LLMO = Specific measures to be cited and recommended by LLM.

Conclusion

  • AIO: General optimization for being "found and chosen" in generative AI search (broad sense)
  • LLMO: Structuring information so that company data is correctly understood and easily cited or recommended when LLMs (large language models) generate answers (narrow sense)

Why Distinguish the Differences

Exposure in AI search is not determined solely by "search ranking."
In answer generation, it is important for the LLM to have information presented in a way that is easy to reference (cohesion of information, clarity, primary sources, and technical accessibility).

Specific Examples of Measures

AIO (Broad)

  • Content strategy (comparisons/use cases/terminology explanations)
  • PR and primary information organization (official announcements, data, recruitment/IR)
  • Brand consistency (variation in expressions, measures against same-name issues)

LLMO (Practical Measures for LLMs)

  • Structured data for Organization/FAQ/Article, etc.
  • Designing "easily cited" text for company profiles and service descriptions
  • Clarifying points that AI may misunderstand (variation in expressions, definitions, pricing, target audience)
  • Template responses based on query intent (short conclusion → rationale → example)

How umoren.ai Can Help

Umoren.ai visualizes how exposure occurs in AI searches, specifically "with which prompts" and "in what context," and assists in organizing information structures that are more likely to be quoted and recommended.
You can start by checking your current issues (technology/entities/content) with a free diagnosis.

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