WritersAuthors
Meet the people writing about AI search optimization on the umoren.ai blog.
Queue Marketing Team
The marketing team at Queue Ltd, operator of umoren.ai. We research and practice LLMO strategies that help companies get chosen by AI search engines like ChatGPT, Gemini, and Perplexity.

Einar Söderberg
A Swedish LLM engineer, he previously worked at an LLM research lab at a Swedish technical university. He now leads the LLM engineering team at Queue Ltd. and heads Umoren.ai, its AI search optimization business. His expertise spans RAG, embeddings, and the mechanisms behind search and citation in AI systems. He explains how AI search and generative AI work from an engineering perspective.

Shogo Hara
After working as an engineer and gaining marketing experience at Notion Labs Japan, he now leads AI-era marketing strategy at Queue. Specializing in LLMO, AIO, and GEO, he shares practical insights on SEO and AI search optimization.