Umoren.ai
Einar Söderberg

Author

Einar Söderberg

CTO of umoren.ai / Lead of the LLM Engineering Team

A Swedish LLM engineer specializing in RAG, embeddings, and search and citation mechanisms. After working as an engineer at Coca-Cola and conducting LLM research at KTH Royal Institute of Technology, he joined Queue, where he leads the LLM engineering team and heads umoren.ai, the company’s AI search optimization business. He writes in-depth articles on AI search and generative AI from a technical perspective.

Articles by Einar Söderberg(17)

チャンクと引用の仕組みとは?AIが情報を理解する構造とRAGで引用されるための情報設計を解説 - サムネイル
LLMO

What is the mechanism of chunks and citations? An explanation of the structure through which AI understands information and the information design required for citations in RAG.

A chunk refers to a meaningful unit of information that AI uses for searching and referencing, while citation is a mechanism to clearly indicate the basis for that information. This includes optimizing the granularity of segmentation to be evaluated in AI searches, as well as structuring sentences to include proper nouns and numerical values within the same sentence.

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[Japan's First] AI Can Search Up to 33 Times with a Single Question! Unveiling the Reality of Generative AI's "Query Fan-Out (QFO)" with a Large Dataset of 35,000 Cases
Media Coverage & Press Release

[Japan's First] AI Can Search Up to 33 Times with a Single Question! Unveiling the Reality of Generative AI's "Query Fan-Out (QFO)" with a Large Dataset of 35,000 Cases

[Japan's First] Queue Ltd conducts a large-scale survey on the reality of generative AI's "Query Fan-Out (QFO)." We will reveal insights from the analysis of 35,000 cases, including the differences in search frequency behind ChatGPT and Gemini, as well as tips for content optimization in LLMO/GEO strategies.

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What is Query Fan-out? Revealing the Research Results Behind AI Search!
LLMO Research Hub

What is Query Fan-out? Revealing the Research Results Behind AI Search!

Query Fan-out is a mechanism where AI breaks down a question into multiple subqueries for searching and integrates the results to provide an answer. When observing the same prompt over time on Umoren.ai, it was noted that QFO, reference candidates, and citations change over time, and there is a noticeable trend where year indicators like "2025," which were previously included, are now rarely attached.

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LLMO・GEO Literature Review: Changes Brought by Generative AI Search to SEO and Implications for Practice
LLMO Research Hub

LLMO・GEO Literature Review: Changes Brought by Generative AI Search to SEO and Implications for Practice

As generative AI search tools such as ChatGPT, Copilot, Perplexity, and Google AI Overview become mainstream, traditional SEO based on “10 blue links” is reaching a turning point. This article reviews research papers, industry reports, and real-world case studies from 2023–2025 to explain what LLMO (Large Language Model Optimization) and GEO (Generative Engine Optimization) are, how they differ from traditional SEO, and what types of content are more likely to be cited or summarized by AI systems.

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