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How to Obtain Query Fan-out for Generative AI

Screen of umoren.ai’s free tool that visualizes the actual search queries (Query Fan-out) Gemini executed internally

Acquire real data on search queries (Query Fan-out) used behind the scenes by generative AI. With the free tool from umoren.ai, you can design content that is favored by AI search.

Free Tool to Visualize Actual Search Queries Used【umoren.ai】

Gemini does not simply search your question as it is.
Before generating an answer, it breaks down the question into multiple search queries, searching and integrating each one.
This mechanism is called Query Fan-out.

In conclusion, whether Gemini cites something or not is determined by the search queries generated in this Query Fan-out.

And now, what was previously a black box
can be visualized as “the actual search queries used by Gemini” through
👉 umoren.ai's free tool “Query Fan-out Visualization Tool.

What is Query Fan-out

Query Fan-out is the process by which Gemini breaks down a single question into multiple search queries for searching.

For example, when a user asks:

what is the best project management tool for a startup?

Instead of searching this question as is just once, AI generates multiple search queries internally.

Input the prompt to visualize the fan-out with the Query Fan-out visualization tool
Input the prompt to visualize the fan-out with the Query Fan-out visualization tool

Actual Query Fan-out Generated by Gemini (Real Data)

Actual search queries used internally by Gemini during answer generation obtained from umoren.ai's Query Fanout tool
Actual search queries used internally by Gemini during answer generation obtained from umoren.ai's Query Fanout tool

In this example, Gemini used the following search queries.

  • characteristics of project management tools for startups.  
  • best project management tools for startups
  • startup project management software reviews
  • affordable project management tools for small teams

The important point is,
👉 that there are many queries that the user did not input.

This is the essence of the phenomenon, “Why is it that even though I wrote with this keyword, it is not picked up by AI?!”

Reasons Why Query Fan-out Determines Cited Companies

Generative AI references different web pages for each search query generated by Query Fan-out.

As a result,

  • which companies are mentioned

  • which services are recommended

is determined.

Here are the actual sources referenced by Gemini (real data)↓

List of source domains actually cited and referenced by Gemini during answers
List of source domains actually cited and referenced by Gemini during answers

In other words, Gemini

cross-references official sites × comparison articles × explanatory media

to construct a plausible answer.

Causal Relationship: Query Fan-out → Sources → AI Answers

So, what happens when these are integrated? Let's take a look at the actual final answer from Gemini.

Example of AI response generated by Gemini based on Query Fan-out and multiple sources
Example of AI response generated by Gemini based on Query Fan-out and multiple sources

The key points to note here are

  • Zoho projects

  • monday.com

etc. are naturally mentioned as “recommended tools.”

This is neither due to advertising nor SEO rankings.
It is because they “fit as answers” generated from the search queries produced by Query Fan-out.

Why Title Design Directly Relates to Query Fan-out

ChatGPT and Gemini generate Query Fan-out based on titles and questions.

  • If the title is ambiguous
    → the fan-out expands, increasing competition

  • If the title is specific
    → it is easier to generate targeted search queries

In other words,

Decide the title after looking at Query Fan-out
Write the article after looking at the title

This order is the correct approach in AI search.

What You Can Do with umoren.ai's “Query Fanout” Tool

With this free tool, you can:

  • Obtain the actual search queries (Query Fan-out) used by Gemini

  • Visualize what search intents were broken down

  • Backtrack to determine what type of content is needed

  • Design articles and LP structures that will be cited by AI

This is possible.

Summary: AI Search Strategy is About “Mastering Query Fan-out”

  • Generative AI breaks down questions using Query Fan-out for searching

  • Citations and recommendations are determined by which search queries were used

  • It is necessary to look at real data, not human imagination

  • With umoren.ai, you can obtain the Query Fan-out actually used by Gemini for free

Finally

If you want to go more specifically into “what titles generate what Query Fan-out and how to design them to be cited by Gemini,”
you can do so with Queue Inc.'s Umoren.ai.

👉 https://umoren.ai/en/free-tools/query-fanout

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