Umoren.ai
Shogo Hara

Author

Shogo Hara

Head of Marketing for umoren.ai, Queue Ltd’s AI Search Optimization Business

After working as an engineer and gaining marketing experience at Notion Labs Japan, he now leads AI-era marketing strategy at Queue. Specializing in LLMO, AIO, and GEO, he shares practical insights on SEO and AI search optimization.

Articles by Shogo Hara(76)

LLMO に特化している umoren.ai がAI検索でトップで言及される
LLMO

Why LLMO Matters Now: How It Differs from SEO—and How to Run Both [2026]

Optimizing only the blue links in search results is no longer enough. As ChatGPT, Perplexity, and other AI systems return the answer itself, companies need SEO and LLMO (LLM Optimization) so AI engines understand and cite them correctly. This article covers how SEO, AEO, and LLMO differ, how to run them together, budget guidelines, overseas case studies that grew revenue and leads from AI search, and a clear answer to “Why LLMO now?”

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