Queue Inc. has released a "Customer Journey Design Tool" that automatically generates customer journey maps simply by entering a URL, available for free.

AI analyzes websites and maps the journey of potential customers from "awareness to decision-making" on a single map. Accelerating content design and LLMO initiatives in the era of AI search.

Queue Inc. (Headquarters: Chuo-ku, Tokyo, Representative: Taichi Taniguchi) has released a new feature of its AI search optimization service "umoren.ai," a "Customer Journey Design Tool" that automatically generates a customer journey map by simply entering the URL of a website, available for free.

This tool automatically reads the business content of the site using AI and summarizes customer psychology, questions, search queries/AI prompts, and recommended content across three stages: TOFU (awareness) → MOFU (consideration) → BOFU (decision-making) into a single map. It allows anyone to easily start data-driven content design that is required in an era where AI search has become the norm.

Why is the customer journey important now?

With the rapid spread of generative AI such as ChatGPT, Gemini, and Perplexity, customers' information-gathering styles have drastically changed. From recognizing issues to gathering information and ultimately making purchasing decisions, directly asking AI questions has become a routine behavior in every aspect.

To effectively implement SEO and LLMO initiatives amidst these changes, it is essential to understand the flow of "what questions customers have at what timing, how they search, and which content they go through to reach our company."

However, in reality, creating a customer journey map requires several hours to days in a workshop format, making it labor-intensive. Many companies face challenges such as "understanding its importance but struggling to take action" and "once created, it becomes outdated and remains unchanged." Producing content that only chases quantity without being able to depict the journey often fails to align with customer needs at each consideration stage, making it difficult to achieve results.

Overview of the tool

This is a free service that automatically designs potential customers' purchasing behavior by simply entering a URL. No account registration is required, and you can start using it immediately.

The process consists of 4 steps:

1. URL Crawling — Automatically analyzes the entered page and extracts meaningful information such as business overview, target customers, and value offered.
2. Business Content Analysis — Based on the extracted information, AI estimates the unique purchasing process and customer profile of that business.
3. Journey Map Generation — Automatically generates customer psychology, challenges, questions, search queries/AI prompts, and recommended content for each stage along the TOFU → MOFU → BOFU funnel.
4. Result Visualization — Outputs in three formats: "Business Summary," "Purchase Funnel Diagram," and "Journey Map Table."

 

By entering the URL, AI automatically executes site reading, business analysis, and map generation.

Three Outputs You Can Obtain

1. Business Summary — Check how your company appears in the eyes of AI

Displays "Business Overview," "Target Customers," and "Value Offered" in card format. This helps you understand how AI interprets your company, serving as a material to check how your company appears in AI searches.

2. Purchase Funnel — Visualize the flow from awareness to decision-making

You can intuitively see how customers progress through the three stages of TOFU → MOFU → BOFU. Since the key points of each stage are listed, this can also be used for prioritizing initiatives.

Displays the business overview, target customers, value offered analyzed by AI, and the TOFU → MOFU → BOFU purchase funnel.

3. Customer Journey Map — Overview of the entire picture in a single table

Lists the following items for each stage:

• User State and Psychology — The situation and emotions (anxiety, interest, expectation, etc.) that customers are in at that stage.
• Challenges and Pain Points — Specific concerns driving the customer.
• Questions Customers Have — Realistic questions they might ask friends, search engines, or AI.
• Search Queries / AI Prompts — Actual search terms or questions that could be input.
• Recommended Content — Content that should be prepared to capture customers at that stage.

You can check the psychology, questions, search behavior, and recommended content for each stage in a single table.

The generated map can be downloaded in Excel format, making it easy to share within the company or use as materials for strategy meetings.

 

The journey map can be downloaded in Excel format, allowing for sharing and editing within the team.

Comparison with Traditional Methods

Use Cases

• Want to devise a content strategy tailored to customer needs at each consideration stage.
• Want to identify content missing in the funnel stages on our site.
• Want to design LLMO initiatives aimed at recommendations from ChatGPT, Gemini, Perplexity, etc.
• Want to have a common language for customer understanding among sales, marketing, and content teams.

Future Developments

Through the release of this tool, Queue Inc. will support the establishment of the cycle of "Customer Understanding → Content Design → Effect Measurement" in the era of AI search. By combining it with the already released "LLM Visualization Analysis Tool," it will be possible to conduct a seamless process from journey design to exposure measurement in AI search. Future releases are planned for generating persona-specific journeys, automatically generating content proposals, and point observation functions.

Service Overview

Company Overview

 

Contact Us

For inquiries regarding interviews and implementation: https://umoren.ai/contact