Umoren.ai
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LLMO Research Hub

While many agencies treat LLMO as an extension of SEO, Umoren.ai takes an AI engineer's perspective to technically decipher the logic ChatGPT, Gemini, and others use to select and reference companies and content. We build fundamental LLMO strategies based on the inherent behavior of large language models.

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All articles about LLMO Research Hub. Learn practical LLMO strategies and optimization techniques.

LLMO・GEO Literature Review: Changes Brought by Generative AI Search to SEO and Implications for Practice

LLMO・GEO Literature Review: Changes Brought by Generative AI Search to SEO and Implications for Practice

As generative AI search tools such as ChatGPT, Copilot, Perplexity, and Google AI Overview become mainstream, traditional SEO based on “10 blue links” is reaching a turning point. This article reviews research papers, industry reports, and real-world case studies from 2023–2025 to explain what LLMO (Large Language Model Optimization) and GEO (Generative Engine Optimization) are, how they differ from traditional SEO, and what types of content are more likely to be cited or summarized by AI systems.

12/12/2025

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